Embedded interactive Figma prototype displays below
Original article: Hick’s Law — Do you know the law that makes or breaks a UX designer?
If you can not reduce the choice, at least hide less popular options. It’s not just about the number of choices but about how distinct those choices are from one another. Hicks Law shows us that the more choices we offer a user, the longer it will take for them to decide, so increasing the chance they abandon the process. ~ Terry